Looking for an editor to join the Cup of Jo team

Posted by csdferwEHRTJR Senin, 30 Desember 2013 0 komentar
I'm looking for an experienced writer/editor for Cup of Jo. Do you know anyone (maybe yourself?) who might be interested? This is a paid position based in NYC. Here are the details, below...Read More >

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Happy Holidays!

Posted by csdferwEHRTJR Selasa, 24 Desember 2013 0 komentar
Happy Holidays! Can you believe 2014 is right around the corner?! Hope you're having a wonderful week!

Honestly, this year has has some ups and downs—long-time readers know that I'm not great with pregnancy hormones!—so I'm more grateful and touched than ever to have such incredible people returning to Cup of Jo. I love your funny, heartfelt and insightful comments and emails every day. I learn so much and can't express how happy I am to have you here. It's such a gift to have this warm and dynamic community of likeminded women.

Here's a quick look back over the past year, if you'd like...
Motherhood posts, such as co-sleeping with your children, six words to say to your child, five genius motherhood tips, naked babies at the beach, toddlers in the kitchen, a lullaby that really works...and the most moving post of my entire blogging career about a stillborn baby boy.
We also did a motherhood around the world series, where we interviewed mothers living in India, Mexico, Northern Ireland, Norway, Congo, Japan and Abu Dhabi. I was completely riveted by their answers and was inspired by parenting norms in different cultures. We'd love to do another series in 2014 with more countries.
Posts about toddler Toby, such as conversations with a two-year-old and three-year-old, playing his violin, his donut birthday cake, going on a babymoon trip for your older child, bringing his favorite book to life and preparing him for a sibling (thank you so much for the enlightening tips!)
Post about our new arrival, Anton, such as announcing our pregnancy, seeing his sweet profile, choosing a name, fast labors in cabs, introducing our two boys for the first time and decorating our very first Christmas tree.
Beauty posts, such as hair tutorials and nail polish trends, which are my secret favorite. We also did four reader makeovers (here are the afters!).
Fashion posts, such as a five-second trick for feeling pretty, my fall uniform, and the most flattering jeans.
TV posts such as the 101 best written TV series of all time, celebrity look-a-likes, casting auditions for The Office, SNL's spoof on Girls and a fantastic ballet documentary.
Design posts, such as natural home scents, how to arrange supermarket flowers, lost loves, the rain room and how to do...anything.
Home posts, such as a 500-square-foot San Francisco apartment, a vacation rental website for families and our own apartment makeover.
Career posts, such as a Q&A with the Girls costume designer and a Q&A with an animal photographer.
Food posts, such as crunchy roast potatoes, the beauty of eating dinner alone, 11 Nutella recipes, how beer's taste alone gets you a little high and three flavored waters.
Friendship posts, such as what to say when there's an awkward silence, how to say goodbye at parties, a spot-on personality test, the power of empathy, three things you're grateful for, wise words for when you're freaking out and the wobbly path to success.
Travel and NYC posts, such as 9 crazy things about living in NYC, what British people say vs. what they really mean, 11 untranslatable words from other countries, Swedish slides, a Positano travel fantasy and how to piss off every New Yorker in 36 seconds.
Relationship posts, such as making out in public, saying I love you, having sex on your wedding night, what marriage means, how to give a reflexology foot rub, having friends officiate your wedding, what you'd do differently if you got married again, celebrity crushes and a brilliant speech about the word "gay".
And, as always, random posts, such as a When Harry Met Sally prank, goats yelling like people, how a key actually works and how to walk on ice.

I hope you enjoyed this year on Cup of Jo, and thank you again for reading. Very much looking forward to new series and exciting adventures in 2014, and sending a big kiss to you. Happy holidays!!! xoxo

P.S. I'll resume posting on January 6th, if you're in a blog-reading mood:)

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Academic labour, new media and why reviewers should Boycott Elsevier Journals

Posted by csdferwEHRTJR 0 komentar
Elsevier's somewhat Scrooge-like take-down notices sent to Academia.edu and Universities around the world, including Harvard and Stanford has woken us up to the rather dirty business of publishing and its interface with scholarship. It also makes us aware of the issue of academic labour and those who profit from it. When University lecturers are taking industrial action in their institutions about the payment they receive for the labour they do for those institutions, Elsevier's action highlights the labour academics do for people who don't pay them a thing. I received a reviewer invitation for a paper in an Elsevier journal yesterday, and my inclination is (frankly) to tell them to get lost.

The truth is that without reviewers, academic publishers wouldn't have a business. Of course, authorship is important, but actually it is the reviewer network, which is associated with particular academic communities, that grants (or more frequently excludes) acceptance to the academic discourse; it's the status that peer review gives to authored articles which creates the dynamic whereby certain journals become more 'respected' than others. Publication itself is more open today to anybody. But publishers know that the physical presence of writing in print is no longer the game. They must harness and nurture communities of esteemed individuals who are willing to work for nothing so as to maintain the capital value of their assets - in the name of scholarship.

What does everyone else gain from this? The publisher will argue that publication in their journals (or reviewing their journals) grants individual academics increased status. Indeed, bibliometric research measurements have reinforced this view. Increasingly, the academic game is a status game - not just the status of academics, but the status of institutions who are increasingly measured by the extent to which their employees belong to high-status publication networks. This can grant individual academics some career opportunities, although they are not paid for their labour. The deal appears to be "labour for status". But for the publisher, this status transaction is extremely powerful economically, and academics (who gain from the status of association) tend to turn a blind eye to it. But the end result is to push up subscription prices to University libraries, and make academic research available only to those who can afford it. Ultimately it is students who pay the price in fees which fund thousands of journals which are rarely read.

Given that publication is available to everyone, why do these status networks still revolve around journals? Why have we not seen online communities of scholars willing to read and critique each others' work in detail? The blogosphere currently does something like this, but most of the reading is cursory and blog posts are not papers. But it seems to me that the establishment of friendly networks of scholars who are willing to read and critique papers and advance their sciences in a more open discussion that currently takes places within journals.

There are now other sources of status in the online world. One of them is the world of Open-source software. There there is genuine technical advancement and discourse completely free from from any commercial publisher. One of the interesting things about open source software organisations like Apache is that it is a different medium for the communication of ideas: one that wouldn't fit easily into the pages of an academic journal, but whose ideas (and the status of those who have the ideas) still has impact. As academics explore the affordances of new media, other ways of expressing ideas are become available which can subvert the traditional patterns of publication. One of the most interesting phenomena I have witnessed recently is the impact of R packages (for use in the statistical programming environment). These are accompanied with papers detailing the use of those packages.

So maybe we should worry less about journals: we should look to new forms of academic expression, new media and new networks. If only the government research assessment framework was as awake to the pathologies of publishers which it itself exacerbates.

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Salted Caramel Molten Chocolate Cakes

Posted by csdferwEHRTJR Senin, 23 Desember 2013 0 komentar
This month, we've asked food bloggers to share their favorite holiday desserts, and today, Izy of Top With Cinnamon reveals how to make these molten chocolate cakes with salted caramel. How insanely rich and delicious do these look? Here's how to whip them up...
Read More >

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Knowledge Economy and Universities: Convenient Fiction?

Posted by csdferwEHRTJR Jumat, 20 Desember 2013 0 komentar
Are we emerging out of the crisis in our so-called knowledge economy? Are we starting to have ideas again? Are our Universities, having been marketised successfully (?!) now going to lead us to world emancipation?

Without suggesting that we're 'out of the woods' in UK HE, things do seem to be a bit calmer in my institution at least. However, there is a strange unease hanging over the entire sector; a feeling that something fundamental has changed. And it's everywhere from Cambridge to Cumbria. It isn't merely fallout from the economic crisis. There are so many dimensions to the current state of things. In UK universities, the REF (research assessment exercise) for example, has been almost universally dreadful in providing managers or (in some cases) fellow scholars a means to settle personal scores, or remove 'under-performing' academics: what nonsense that is - we should be very careful lest we jettison a Higgs (as Higgs himself explained http://www.theguardian.com/science/2013/dec/06/peter-higgs-boson-academic-system) or a Darwin (peer review would have killed his ideas straight!). I wouldn't have thought that would be very good for a knowledge economy!

The academic world seems to demand greater noisiness, greater attention-seeking (but often thoughtless) publications, greater attention to bureaucratic targets (which never make sense), and increasing constraints on the capacity for teachers to do the right thing in their teaching with the students that they have. And for students, the constraints are ramping up: fees are just the start; but nobody told them about the regulations which they will fall foul of at some point, or the fact that an increasing proportion of their money will contribute towards inflated managerial salaries and grandiose development projects which they themselves will not see the benefits of.  Alarmingly, education appears to be acquiring the pathological bad habits of the Catholic Church. Perhaps we shouldn't be surprised. But neither should we be surprised when Martin Luther pops up!

What happened to us? Basically, the crisis - in the economy at large and in education - is a story of hubris, greed and apathy. The hubris centred around the rhetoric of the 'knowledge economy' and the role of education in it. "We must have more graduates!" the cry went up. "Education! Education! Education!" said Blair. Why? Because, we are told, the economy is increasingly dynamic: the job for life is over (unless you're an academic, of course!). We should be training and retraining - always on the move; always on our toes; always anxiously looking at the international competition (and learning Chinese). Despite some of my academic work being closely related to the concept of 'knowledge economy', I have to confess I don't know what it is. It seems to me that in any economy, ideas and communication are important. Political freedoms and increased communications may well oil the wheels for spreading ideas (if ideas are spread by wheels!), but deep down, we have always lived within the constraints of what we know. The fact that knowledge is unevenly spread in society creates the dynamic whereby individuals seek to spread their ideas. What a strange world it would be if every innovation was conceived by every mind at the same time!

But an 'economy' of knowledge? It seems to be an economy of money, rights and obligations, markets, families, dreams, etc - just like any other economy. We might think that information is playing a bigger role in our lives than it once did. But when asked "what is information?" we cannot answer in a satisfactorily coherent way. There is no coherent understanding of information.

Our obsession with 'knowledge economy' is symptomatic of our obsession with information technology. Yet, as with most things that information technology touches, it's fundamental effect is one of shining a new light onto something old. The old thing that technology shines a light on is "economics" itself. "Knowledge economy" - whilst it might wish to present a new "economic model" (whatever that is!) - is really a label that we give to this new light on economics which reveals (more than anything else) that we weren't that sure what an economy was in the first place (in fact all the greatest economists really concern themselves with this question: what is this thing called economics?)

Economics is an academic discipline. It is taught in Universities. Some (two in the UK) of those Universities are centres of power: world politicians of the future pass through their doors, soak up ideas, formulate them into policies and then go to Westminster or some other government to implement them. But economics is about everyday life of everybody. Yet 'everybody' is largely excluded from economic discussions amongst academics. At a recent meeting in Cambridge I asked a one of the participants "this is all very well, but we are all quite clever people. Yet we are talking about everybody else... and everybody else isn't here!" I don't think he understood me, which I found illuminating and a bit worrying.

Economics itself is a body of ideas, egos, courses, institutions, policies. Keynes was right about the impact of "defunct economists" on the future of the world. But what abstract and fundamentally exclusive nonsense is in their heads! And what a cosy conspiratorial relationship with powerful educational institutions! Economists will have comfortable careers writing books about everybody else. Meanwhile the education system feeds off their 'celebrity status' (cue a Nobel prize or two!) to entice students (and their fees) within their hallowed walls.

What does our technological torch tell us? Perhaps it is that we are (and always have been) constrained by information. We don't know how that works, but we know that it's a pretty fundamental mechanism that underpins the way that money, markets and education all work. Education promises a way of negotiating the constraints of information. Yet it rarely delivers this to those who were already heavily constrained before they started. The middle class kids who succeed may attribute their increased flexibility of choice to education, but it is likely to have happened anyway irrespective of whether they went to University or not.

The technological torch is a kind of 'negative light'. It illuminates that which isn't there, but which constrains perception of what is there. When we see and talk about 'knowledge economy', when we see and create 'education for all', we are operating within constraints that cause us to see those things. I know of a VC in a UK institution who recently asked a group of managers why they felt he'd made a particular decision. A good question! But a better one would have been why he didn't make any different decision. The answer to that would have been because he was constrained by his own ideas, preferences, personal history, prejudice - just as we all are.

It is not unassailable logic which determines that economists see a knowledge economy and the need for expanding education. It is the constraints presented by the convenience of "expanding education" that prevent them from seeing anything else. Veblen (and Bataille) would say the whole thing is essentially archaic. The negative light of technology is a way of revealing and questioning the irrationality of what we believe to be rational positions.


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Have a wonderful weekend.

Posted by csdferwEHRTJR 0 komentar
Happy holidays! Are you heading anywhere this week? We're leaving tomorrow for our annual trip to Palm Springs and Los Angeles. We debated whether we should go or not, since a cross-country trip with two little dudes sounded intimidating, but in the end, we figured we'd give it a go! I'm so excited to see our family. This year, Anton's basically the same age as Toby when he had his first Christmas. And last year Anton was just a bump:)

Hope you have a wonderful weekend, and here are a few fun posts from around the web...

Beautiful nature photos.

Hibernation sweatshirt. Right on.

This snowy week, we watched almost all of Homeland season two—so addictive! This tumblr made me laugh.

Parents see their youngest children as smaller than they actually are.

Note to Santa: This is at the top of my wishlist.

A ballerina dancing at 39 weeks pregnant.

Santa school.

The Queen of England likes wearing blue.

Cute way to hang a wreath.

My friend Susan gave us this book and it's awesome.

The movie Her has been getting amazing reviews. Are you going to see it?

Why you should bring olive oil to a dinner party.

Cool Brooklyn pennant. (You can get any city you'd like.)

Great stocking stuffer.

Wish us luck on the flight tomorrow with those two little stinks! And if you need them: 10 tips for traveling with a baby, and 10 ways to entertain a toddler on a plane.

Lots of love and safe travels! xoxo

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Norway has a show about knitting.

Posted by csdferwEHRTJR 0 komentar
When I posted about the fireplace movie this week, a reader told me that Norway has a show about knitting. People shearing a sheep and then knitting for hours. That's it. The show is part of a movement called "slow but noble television."

The Telegraph reports:
"'Slow TV' has proved successful for Norway's NRK, a veteran in quirky programming, since 2009 when the broadcaster showed the view from the roof of a seven-hour train ride from Bergen to Oslo. Millions watched. In 2011, it broadcast 134 hours non-stop of a cruise ship going up the Norwegian coast to the Arctic, bagging the world record for the longest continuous TV program. Millions tuned in. In February, it aired a 12-hour show on firewood, featuring discussions about stacking and chopping, and a debate on whether the bark should face up or down. One in five Norwegians watched the show at one point."
Interesting, right? Would you watch these? If you live in Norway, do you? Now we just need some gløgg!

P.S. 10 surprising things about parenting in Norway, and how babies sleep outside in Denmark.

(Painting by Francoise Duparc)

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Date idea: Pool lessons

Posted by csdferwEHRTJR Kamis, 19 Desember 2013 0 komentar
Now that Anton is finally sleeping (yay!), Alex and I have been excited to go out on date nights again. So we checked out the dating and relationships company HowAboutWe, which has really fun date ideas...Read More >

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Sailboat kite

Posted by csdferwEHRTJR 0 komentar
How beautiful is this sailboat kite? You can fly it outside or use it as decor.

I believed in Peter Pan until I was embarrassingly old (and waited every night for him to come to my window), so this kite takes me back!

(Via Swissmiss)

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A brutally honest NYC tourism ad

Posted by csdferwEHRTJR Rabu, 18 Desember 2013 0 komentar

I love New York, but it can be loud, dirty and gross. This NYC tourism ad written by comedian Daniel Hubbard made me laugh out loud.

P.S. 9 crazy things about NYC.

(Via Mashable)

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Party tip: Roaring fire on a TV

Posted by csdferwEHRTJR 0 komentar
We went to our friend's holiday party last weekend, and, although he doesn't have a fireplace in his small apartment, he had a roaring fire on his TV. Apparently, it's a netflix video. Genius!

(Wouldn't it be awesome to pair with a a fireplace-scented candle?)

P.S. How to help your guests relax and how to give a high five.

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Homemade fudge (with just four ingredients)

Posted by csdferwEHRTJR 0 komentar
Need a homemade gift for friends or a treat to serve guests? Meriem of Culinary Couture reveals how to make rich, soft fudge with just four ingredients...
Read More >

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Kate Spade gift ideas

Posted by csdferwEHRTJR Selasa, 17 Desember 2013 0 komentar
If you're looking for any last-minute gifts, Kate Spade has such pretty things. I love the playful style and sense of humor. Here are my eight favorites:

* Blue earrings.
* Polka-dot dress for parties and date nights.
* Sailor's knot bangle.
* Colorful paperweight to cheer up your desk.
* Cha-Cha-Cha mug.
* Sparkly flats.
* Green journal that says "Penny for your thoughts."
* Red bag.

We actually got this cute mug for my sister-in-law this Christmas!

What's on your wish list this holiday?

(This post is sponsored by Kate Spade. Thank you so much for supporting the brands that make Cup of Jo possible)

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Infinity mirrored room

Posted by csdferwEHRTJR 0 komentar
The New York Times has an amazing slideshow of Yayoi Kasuma's current exhibition—“I Who Have Arrived in Heaven"—at the David Zwirner Gallery in New York.
The infinity room is actually the size of a walk-in closet, but it feels much bigger because of 75 colored LED bulbs and mirror-lined walls.
The lines can circle the block. (When we stopped by last week, people had been waiting for more than four hours!)
And each person get just 45 seconds in the room. When we were there, the docent told us that some people don't know their limits and get freaked out—even busting out of the room in a panic. Others told the New York Times it was "ethereal" and "meditative."
The show is open until December 21st. Would you want to go?

P.S. Cool art exhibits: Swings, slides, rain and marrying Prince William.

(Photos by Benjamin Norman for the NYTimes)

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The power of empathy

Posted by csdferwEHRTJR 0 komentar

In this wonderful animated short, Dr Brené Brown talks about the difference between empathy and sympathy. "Empathy is a choice," she says, "and it's a vulnerable choice because in order to connect with you, I have to connect with something in myself that knows that feeling." Funny, beautiful and definitely worth watching.

P.S. Encouragement.

(Via Swissmiss)

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What are your favorite books for little dudes?

Posted by csdferwEHRTJR Senin, 16 Desember 2013 0 komentar
Three-and-a-half-year-old Toby has a bunch of books, but he has read them all so many times that they're literally falling apart. So his #1 wish for Christmas (aside from a motorcycle and a sitar) is books. So I'm really curious: Which books do your children read over and over and over?

Toby's seven most beloved books are:
Knuffle Bunny Free (His all-time favorite; we have read it eight billion times)
Along a Long Road
Zin! Zin! Zin! A Violin
The Adventures of Taxi Dog
In the Town All Year 'Round
Brown Bear, Brown Bear (Toby STILL loves this board book after three years)
One Sunday Morning (Alex made this book come alive!)

These books came highly recommended by my friends with three-year-olds, so they're on our wishlist:
Lyle, Lyle, Crocodile
Alexander and the Terrible, Horrible, No Good, Very Bad Day
Little Bear
Mr. Tiger Goes Wild
The Popcorn Book
Singing Away the Dark
Pancakes, Pancakes
Chicken Big
Richard Scarry's Best First Book Ever
Amelia Bedelia (Did you ever read these? I loved them when I was little)

What are your children's favorite books, and how old are your kids? I'd LOVE to hear....

P.S. Our 10 favorite books when Toby was one.

(Photo of Toby's bedroom by Ryan Liebe)

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Have a wonderful weekend.

Posted by csdferwEHRTJR Jumat, 13 Desember 2013 0 komentar
What are your plans for this weekend? We're going to a holiday party tomorrow night. And there are only 12 days until Christmas! Crazy, right? Cannot wait. Hope you enjoyed the 2013 gift guide this week, and have a wonderful weekend. Sending you guys a big hug through the internet. Here are a few fun posts from around the web...

These infinity rooms at an art gallery look amazing. (We went a couple weekends ago, but the lines were 4+ hours long!)

M&Ms and Lifesavers turned Seinfeld down when he was looking for a candy to use in the Junior Mint episode.

This single girl had the perfect reaction to her friends' engagement photo. Made me laugh out loud.

What are your favorite interview questions? (The comments are great.)

A little girl surprises her deaf parents with a sign-language holiday song. So, so sweet.

Who goes to work to have fun? Interesting read.

13 things that mentally strong people avoid.

Beautiful nail polish for the winter.

Has anyone read The Rules of Civility? I'm searching for a book for our trip:)

Love these blue glasses.

Want to be healthy? Eat nuts, apparently.

(Photo by The Sartorialist)

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Segregation and the International Business Model of Universities

Posted by csdferwEHRTJR Kamis, 12 Desember 2013 0 komentar
The train-crash interview with the head of Universities UK, Nicola Dandridge on BBC Radio 4 this morning is symptomatic of the sheer confusion Universities find themselves in (see http://www.bbc.co.uk/news/education-25331877). Caught between temptation to capitalize of rich international pickings, and concern about their own financial viability, Universities have embedded themselves within countries whose cultural values are very different to our own, but whose oil wealth, or wealth from other sources (including political corruption) entrances Vice Chancellors like the Siren song of the Lorelei. There are few academics, myself included, who have not been caught up or affected by these kind of initiatives.

As institutions which stand for truth, Universities are attractive partners for politically deficient regimes. And we should be clear than any culture that demands the segregation of men and women, or sanctions persecution on the basis of sexual orientation, or maintains unrepresentative forms of government is politically deficient. There are degrees of this, and we are all sullied at one level. But some of us can talk, think, campaign and write about it freely, and the place to do that is in the University.

Deeply deficient political regimes want legitimacy (thanks are due to a friend for really nailing this). University partnerships give them legitimacy. But in doing so, the Money God wins over the Truth God, and the legitimacy of the University is compromised. The current battle over segregation is not about religion. It is about political legitimacy for illegitimate regimes, and the threat to legitimacy to those institutions which we look to to maintain civil society.

The corrupting force, as always, is money (actually, it's sometimes sex, but that probably boils down to money too!). We need to understand what money does to truth: we're now seeing some powerful evidence (and perhaps we should welcome it). The segregation is not caused by some religious doctrine; it is caused by money. Money splits, compartmentalises, excludes, cuts. Truth loves, embraces, heals. We need to look at where  the education system increasingly is seeking to split, compartmentalise, exclude and cut society. It is these acts which we must oppose and ask ourselves how a University can love, embrace and heal and not grant legitimacy to those who seek the opposite.


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University Brands Behaving Badly

Posted by csdferwEHRTJR Senin, 09 Desember 2013 0 komentar
If one wanted evidence of a particular kind of naivety in University management today, one wouldn't have to look much further than the University of London's knee-jerk policy-making regarding student protests (see http://www.channel4.com/news/university-of-london-student-protest-ban-senate-house-occupy) What's going on here? What's the calculation on the part of management that they think this kind of action will be beneficial to them?

Universities have become extraordinarily 'image conscious' recently. This partly is a reflection on those who lead them: the 'boss' must look good, and since the bosses of educational institutions are largely unaccountable their vanity translates directly into institutional policy. The great fear is that in a highly competitive international market, a brand tarnished by protest will cause next year's students not to come, sponsors to turn their back, and research grants to be awarded elsewhere. So, basically, the mantra is that the brand must be protected at all costs.

Brands regularly get into trouble. Apple's problems in their manufacturing plants in China, or clothing brands use of overseas sweatshop workers all pose serious problems for those businesses. Boycotts are bad news. However, whilst the practices of these organisations remain pretty dreadful, businesses have to respond to ethical concerns. Increasingly ethics has become a major issue for business; ethical failure can kill a business - particularly where ethical failure can be seen to lead to catastrophic operational failures (BP is the classic example here, but failures in the banks are also attributable to ethical failures).

How to respond to a threat to the brand is an art - and it is an art that Universities seem rather poor at. The problem with London's banning of student protest is that it makes their situation worse. Any brand is really a 'risk creation' exercise: it demarcates something desirable that some people can associate themselves with providing they pay, are clever enough, or high-status enough to do so. Brands are typically exclusive, maintaining their exclusion on price; Universities maintain their exclusion on accessibility.

There are many branded products we buy where the initial risk of owning the brand introduces new risks: the iPhone presents us with the risks of owning the latest (branded) apps; the new games console introduces new risks of owning the latest games, etc. Universities introduce a plethora of new risks: the risk of failure, the risk of exclusion; financial risk; the risk of irrelevance or uselessness. Once a student agrees to the initial risk of joining the institution, they cannot escape the other risks. Unfortunately, this could give the University a license to do whatever it likes with the students: they could take the majority of their fees to fund vanity projects, or trips for senior managers overseas, and students wouldn't be able to do anything about it. More than that, Universities can now threaten to exclude or otherwise discipline (even legally sanction) students who voice concern at their own exploitation. What does this do to the brand?

Subtle contradictions can work for brands (that's how Apple survives!). But a contradiction which becomes patently obvious to everyone, where everyone can laugh at it, is a different matter. The University of London will no doubt extol the virtues of freedom of speech whilst clearly suppressing it in their own back yard. The danger is that this obvious contradiction 'toxifies' the brand - the message goes out loud and clear: "they are not to be trusted". A degree at the University of London becomes tantamount to acquiescence in student oppression.

The deep problem here is not just with the University of London. It is with the divide that has now emerged between Universities as businesses creating the risks of 'not having a degree' and the actual learning needs of a free and democratic society. Universities as businesses will seek their viable operation through this kind of behaviour, undermining their own legitimacy.

Ironically, I don't think "student fees" are the problem - it is, after all, just another form of tax. But what is urgent is the need to rethink the social contract between the needs of society and the learning needs of individuals. Few people in University management are thinking about the needs of society: their focus is on maintaining their own fiefdoms. We might hope that the backlash from the actions of the University of London may take us closer to changing this.

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Branding and Status among Universities and the Latest Reforms to Student Number Controls

Posted by csdferwEHRTJR Jumat, 06 Desember 2013 0 komentar
To create a brand (whether you are Apple, Microsoft, Cambridge University or Manchester United) is to create the risk of not being associated with the brand. The level of risk created is to be measured against the communities within which individuals seek to maintain their identity and status. To children, the brand of trainers matters among their peers; the pressure to help children maintain status then falls on parents (particularly at Christmas) - who will seek to maintain their own status with their children. By these forces, which are fundamentally interpersonal and deeply associated with attachments, communities, love and identity, the economics of capitalism rolls on - even when people appear to have run out of money. Inevitably, the running out of money merely feeds new economic cycles of attempting to maintain the appearance of having money, where its sources become increasingly murky and dangerous. Enter Wonga-woman (or man!).

The risks that are created by the branding of universities are particularly interesting. Nothing is more of a 'risk game' than education (even insurance!). Degrees are a risk-manufacturing operation in themselves: as Illich says, they create failure - the risk of not having a degree. The demarcation of programmes on the curriculum creates risks of not being qualified for particular areas of employment (the MBA is most fascinating here!). Assignment deadlines and examinations feed on these risks as mechanisms of institutional compliance for effective operation. Now the funding game adds to the pre-existing network of risk manufacture. At one level, this is like any other form of risk-creation: one pays to mitigate risk. Middle class parents will pay by sending their children to the private schools and tutors that teach the children to mitigate the risks of the assessment regime. The poor and exploited families however are left exposed to a disproportionately large number of risks which they are unable to mitigate through payment or capability. The State education system can do its best to help children manage the risks of education and life (it does a far better and more efficient job than its private counterpart), but it often finds itself fighting a losing battle as families attract more and more threats to their viability.

The risk of "not having a degree" is relatively new. The level of the risk is proportional to the number of people who are exposed to it. There was a dramatic increase in the risk level with the widening participation agenda in education: if 50% of the population have degrees, that creates a bigger risk of not having one. The Chancellor's announcement of the removal of caps on university recruitment clearly indicate that the education system is ramping-up for Wonga-style risk creation. There is a perverse economic rationale to this, and it does suggest that Ulrich Beck's social analysis is pretty close to the mark.

There comes a point where we should not think of education as 'opportunity'. It is potentially a threat to those who are least able to mitigate the risks they are exposed to in education. These, typically, are the least-able students who find themselves increasingly vulnerable without a degree, but equally at risk in being exposed to pathological processes of educational institutions. They do not have the choice of wealthy middle-class kids who went to 'crammers' to get them into Durham or Manchester. They have few choices about where they go to study - ending up in institutions that aim to 'widen participation'. The more those particular institutions (which include my own) aim to become like elites (and create risks in line with the elites), so the risks mount up on students. It's not so much the risk of failure (most widening participation institutions desparately try to help their students succeed). It's more the risk of continued "impoverishment of spirit", the risk to personal confidence and the financial risk in the face of a style of education which doesn't work for them. It barely works in Cambridge, but it cannot work with the diversity of students faced by widening participation institutions. And yet even these institutions will seek to emulate those institutions which they see as being 'better' than them (and about which they often have little knowledge or experience).

What happens here? Why does every institution want to become like Cambridge?

It's branding again. Brands are a hierarchy - and the branding and status of institutions plays with the minds of Vice-Chancellors. Institutional league tables become a spin-off industry in the risk manufacture game as organisations like the Times Higher Educational Supplement try to set themselves up as academic 'Credit rating agencies'. Cambridge creates the risk of institutions not being Cambridge - a message reinforced by these other industries. What do institutions (and their VCs) do? They want to say "but we are Cambridge!". How do they defend their 'being Cambridge'? By attempting to emulate Cambridge's "prestige" - at least in a few academic areas - attempting to be something they are not - buying academics with lots of publications (even if nobody has actually read them), establishing 'glamour' courses, deriding staff who are deemed not to fit the "future vision". Who funds it all? The students that the aspiring University says it doesn't want any more!

We mustn't do this - its ethics are deeply troubling, and I believe the moral difficulties will eventually catch up with us. We must recognise the dangers our education system poses to the poorest sections of our society. We must recognise that those institutions which open their doors to disadvantaged students are potentially malevolent in their well-meaningness. We will open our doors smiling at the "opportunity" we are providing to disadvantaged students; we will pay our salaries with students' fees (which many will be repaying after we are dead); but we will shrug our shoulders if those students do not benefit from the degree which we will try to ensure they get (so as to retain them) all along using their money to attract 'better students' and become like Cambridge. This is unforgiveable.

The education industry and the economy surrounding it is a radical (and potentially pathological) new way of organising society - it is not a natural evolution of some prior state of nature of education in the past. It is a way of managing the 'time-bombs' that each human individual potentially is now that other methods (like mass industrial employment) have gone. We need new kinds of institutions and new kinds of educational practices. Most importantly, we need to renegotiate the contract between the needs of society and the learning needs of individuals. The nascent market in education cannot deliver this - it will only deliver pathological institutional reproduction. The job requires vision and leadership not just by government but by Vice-Chancellors.

Politicians will believe all they need to do is twiddle with the attenuators on the system they believe to be real (e.g. student number caps). They may get away with it for their political term (and feel rather smug). But we should fear the consequences for institutions and society when the ontological failure of the political vision becomes apparent.

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